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THE PROBLEM
YOU ARE GOOD AT WHAT YOU DO.
THE BUSINESS SIDE IS A DIFFERENT CONVERSATION.
You got into audio because you love it. The craft, the process, the moment
everything creative clicks into place. Nobody questions your ability.
But the inbox is inconsistent. The rates are lower than they should be. You
say yes to the wrong work because saying no feels dangerous. And some mornings
you wake up genuinely unsure whether this is going to work long term.
That is not a talent problem. It is a knowledge and a systems problem. And knowledge can
be learned. Systems can be implemented.
The Client Acquisition Blueprint is that knowledge - distilled from nearly
forty years in this industry, built on what actually works, and designed to
be actioned today. Not theorised about. Actioned.
what happened in december
last time we opened the doors, we sold out in two weeks.
In December 2025, we launched the first Client Acquisition Blueprint. Fifty
spots at £87. It sold out in fourteen days, with no paid advertising.
The results from that cohort told us two things.
First, that the methodology works - audio professionals who applied it started landing better clients, raising their rates, and building the kind of business they had always intended to run. One has already doubled his rates and filled his diary - in 90 days - with no paid ads or social media marketing.
Second, that course, however good, was not enough. The information alone was not the product. Implementation was. And you need help with that.
So we’ve spent the last four months building something bigger, better, and genuinely innovative..
We are not here to replace what worked in December. We are here to extend it.
WHAT YOU GET TODAY
HERE IS EXACTLY WHAT £87 GETS YOU
Immediate access to the Client Acquisition Blueprint course.
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The moment your payment is confirmed, you are in. The original Blueprint - a
focused, sixty-minute course covering every stage of building a sustainable
audio business - is waiting for you. Not in three months. Today.
This is not a taster or a preview. It is the complete methodology: mindset,
positioning, your ideal client, your elevator pitch, pricing, the offer, sales,
follow-up, and retention. Every module ends with a specific, actionable step.
No filler. No padding. No theory that never makes it into practice.
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Three months of Studiology Gold when we launch.
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When Studiology opens, our full platform, built in collaboration with School
Farm Studios and a team of experts who have built audio industry businesses worth hundreds of millions of pounds, your account automatically upgrades to Gold tier for three
months. Included in the £87. No extra charge. That’s worth an extra £297.
Gold is the complete Studiology experience. Elgar, our intelligent business mentor,
builds your business infrastructure alongside you through guided conversation,
manages your client relationships, generates your proposals and follow-up
emails, tracks your revenue against your monthly target, and briefs your
working day every morning*. You also get full access to The Control Room
community, live video calls with the founding team, priority access to live
events, and the chance to submit questions to our Vodcast guests before filming.
After three months, you decide. Stay at Gold. Move to Silver or Bronze.
Or walk away. No automatic charge. No pressure. Your call entirely.
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Founding Member status - locked in for life.
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The fifty people who take these spots are Founding Members of Studiology. That
status does not change. If you choose to subscribe after your three months of
Gold, you lock in the Founding Member rate - permanently grandfathered, below
whatever the public rate becomes. The platform will only get more valuable as
the community grows. Your rate will not reflect that.
WHAT STUDIOLOGY IS
A word about Studiology.
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Studiology is not a course platform. It is an operating system for audio
professionals built around Elgar, our intelligent business mentor, who works with
you directly to build the business infrastructure most audio professionals
never have.
Elgar is named after Edward Elgar - self-taught, craft-obsessed, completely
himself. He has no face. His identity is entirely in the quality of what he
says. He remembers everything you tell him, pushes back on vague answers,
and gets smarter about your specific situation the longer you work together.
Through thirty-three guided conversations, Elgar helps you build your niche, your ideal client profile, your offer, your pricing floor, your legal framework, your sales scripts, your follow-up sequences, your lead magnet, and your content strategy. Not as a generic template - as a specific, documented business plan for your specific situation.
Then he manages your client relationships, generates your proposals, tracks
your revenue, and briefs your morning*. Every working day.
We have assembled a team of industry veterans. We have seen every format
change, every crash, and every boom. And we know one thing for certain:
There has never been a better time to build a proper audio business than right
now.
THE AI QUESTION
Let us be direct about this, because it is the question everyone is asking.
AI does a fantastic job of being average. As the world fills up with
AI-generated noise, human connection and genuine craftsmanship are becoming
the most valuable things on the planet. Nobody is paying a premium for average.
They are paying a premium for the engineer who understands their music, who
gets a great vocal take, who makes creative decisions that a machine cannot.
That is not going anywhere. What AI does do is remove the friction from the
parts of your business that were never the point - the admin, the follow-up
emails, the proposal writing, the client tracking. Elgar automates the boring
stuff so you can double down on the human stuff.
The audio professionals who will thrive over the next decade are the ones who
understand the business side of their career well enough to spot the
opportunities the new landscape creates. That is precisely what Studiology
is built to produce.
WHO THIS IS FOR
This is for you if...
You are a mixing engineer, mastering engineer, music producer, podcast
editor, session drummer, freelance musician, vocal coach or audio professional of any kind who is not earning what your ability warrants.
You are tired of inconsistent income and want a system, not more
hustle, to fix it.
You want to be part of a community of professionals who are building
serious businesses, not just comparing gear.
You are prepared to act on what you learn, not just consume it.
This is not for you if...
You are looking for a passive income stream that requires no work.
You want someone else to build your business for you.
You are not prepared to examine how you currently operate and make
genuine changes.
THE OFFER STACK
Everything in one place.
What you get for £87:
Immediate access to the Client Acquisition Blueprint course - the complete
methodology, actionable from today.
Three months of Studiology Gold membership on launch - Elgar, the full CRM
and personal assistant layer, The Control Room community, live video calls
with the founding team, Vodcast guest question submission, and priority event
access.
Founding Member status - permanently grandfathered rate if you choose to
continue after your three months.
No automatic charge after three months. No lock-in. Your decision entirely.
Total value if purchased separately: the Blueprint course at £87 plus three
months of Gold at the public rate. That’s £384** One payment today covers both.
50 spots. This price does not return after launch.
THE TEAM
Who is behind this.
I left school at fifteen with no qualifications. My entry into the music
industry was part-time in a music shop in Cambridge - which within a few
months had become a full-time position and then a management role at one of
their competitors.
Nearly forty years later I have built and sold businesses, built and run
studios, and co-founded Present Day Production - a music production and studio monitor company now operating in forty countries. I have won and lost along the way. I have
learned more from the failures than the successes.
What I never had is someone sit me down early in my career and explain
how business actually works. Not theory. Not a framework built in a lecture
theatre. The specific, practical knowledge of how to find the right clients,
price correctly, build an offer, close a sale, and build a business that
does not depend entirely on you personally.
The Client Acquisition Blueprint is that conversation. Studiology is what
happens after it.
I built both of them for the version of me that was standing in that music
shop in Cambridge, brilliant at the craft and completely lost at the business.
There are a lot of people in that position right now. If you are one of them,
this is for you.
My co-founder, James Nugent, is the resident tech wizard, as always, and has built all of the incredible tools at the core of the platform.
Our two other co-founders are Sam Reck and Andrew Sunnucks.
Sam has been writing and producing music for well over a decade, and is also our resident marketing expert, having taken many artists he has produced from zero reach to over a million streams in twelve months, as well as seeing huge success with his own fabulous music.
Andrew famously co-founded Audio Network - the largest independent record label in the world - specialising in music for television, film and advertising. He is also Abbey Road Studios' most prolific client, with over 4000 production sessions there to his name. Andrew owns and operates School Farm Studios - The physical and spiritual home of Studiology.
I'm really excited to launch this platform, and want you to be a part of it! So buy the original course today - everything in it still applies - and we can't wait to welcome you as a Studiology Gold Member when we launch!
Mark Ashfield
Co-founder, Studiology
FIFTY SPOTS. ONE PAYMENT.
START TODAY.
The Client Acquisition Blueprint course is waiting for you the moment your
payment goes through. Studiology Gold follows when we launch. Founding Member
status is yours for life.
After three months of Gold, you decide what comes next. There is no
automatic charge. No obligation. No pressure.
There is just the question of whether you want to keep doing this the hard
way, or whether you are ready to build the business your ability deserves.
50 spots only. Founding Member rate locked in for life if you choose to
continue. No automatic charge after your three months of Gold.
Questions? Contact us at info@presentdayproduction.com
*Some features such as revenue tracking and daily briefings are currently still being built and tested, and may be rolled out shortly after launch.
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**The Studiology Gold tier will be priced at least £99 per month, but we may end up pricing it higher due to the extreme value at its core. You will have three months free access even if we price it far higher.
Please note, if you have already bought the Client Acquisition Blueprint from us you will automatically be upgraded to Studiology Gold, there is no need to buy it again.
Why are we doing this? Scripts are written, filming is underway, tools are built, the website is being developed. We now need two things:
1) Funding to launch the platform.
2) Beta testers to make sure everything works, and that you can genuinely achieve incredible results in a very short time frame.
Selling another 50 slots of the Client Acquisition Blueprint achieves this, gives you great value, and populates the platform with high calibre clients before public launch.